What is this proud, pointless popularity contest that seeks to reward popular things by informing them, thru Waterford crystal™ blobs, that they are popular? Don't popular things already know they are popular by virtue of other, more accurate measures, like ratings and ticket sales? Who would made such a thing? Holy shit Johnny Depp actually showed up for this?Because, as Don Draper tells us, what we look for in advertising (and that is basically what award shows are) is something that tells us that what we're already enjoying is good for us.
At this point, though, our culture is so fractious that talking about "the people's choice" just seems pathetically aspirational. I mean, the most wildly popular shows on television don't get much more than 10% of TV viewers. But calling it "some peoples' choice awards" just doesn't have the same ring to it, I guess.